Udd Fabric Design: Yuti Shah

This post has waited for a wedding, a honeymoon, a flu attack, two home moves, various weeks of lack of internet connectivity to all get out of the way before finally getting published here on SHP. 

I am now grateful to all the above conspiring factors, because in these few months that I have known Yuti, she has morphed from an artist to an entrepreneur with her own Design brand. 

Let's start at the very beginning, shall we?

Yuti Shah is a graphic designer by training who decided to quit her 4 year old safe corporate job to explore her creativity. Her journey began with art and resulted in multiple successful art shows. 

Take a peek below and you'll know why they were so successful....

A 3-month stint in a Paris design school made Yuti realize that "Design is the ability to transfer your creativity onto any surface or medium." 

This realization resulted in Udd Design...

The innovative and unique concept behind Udd is to highlight the art that inspires fabric design. At Udd Yuti's actual artwork is printed on sarees, dupattas and stoles. 

The actual saree or dupatta is available for sale as well as the artwork that inspired it!

Don't you absolutely LOVE it? I love how the art reminds of Madhubani and other tribal Indian art forms, but is still fun, fresh and has such lovely colours (Turquoise and purple, you say? I am Sold!)

As most of Udd's designs are still in production, let me give you a teaser of what's coming next ;)

Jade Buddha on a Sari pallu

Radha and Krishna rocking it away on a Silk Duppatta

Yuti hopes to make Udd a platform for young artists to be a part of the design process.

Go to Udd Fabric Design to check out more of the artwork that is in the production process.

Head to Everythingthatssomehting to see more of Yuti's artwork. Psst... She designed her own wedding cards. Go take a peek on how gorgeous they are!

{Credit for All Images to Atul Edward}

MORA: Ritika Mittal

This is a post that I couldn't wait to write and so I moved it all the way up my post queue!

MORA's birth began with its founder Ritika Mittal's wedding- It is a lovely long story that I'm trying to get shorten and still keep its wow factor in fact. Ritika wanted to wear cotton or mulmul sarees for her wedding (much to her mother's horror- I can imagine this!) as she was tired of the 'The same bling and borders, the same copied cuts and yokes, lacking in ingenuity altogether!' Ritika's obstinacy paid off and she prevailed. Her wedding sarees turned out gorgeously beautiful (I've seen the photos- the 2 adjectives are absolutely necessary to describe them!) And out of this and a rickshaw ride and a phonecall for sale of 8 sarees was born MORA.

 Ritika gave up her full time job and turned entrepreneurial.The result are her fabulous designs

She also designs lovely duppattas :)

I think the North East ones are my favourite as I already own a Kalamkari on silk sari as a part of my wedding trousseau(And yes, I had to go to war with my mom for letting me wear anything but the traditional South Indian kanjeevaram saris)

If you are already amazed at Ritika's talent, you need to know more. Ritika-the woman who personally backpacks to remote villages in the North East (Yes- ULFA territory!)  for months to source her material. Her stories from her travels are wonderful and can fill another blog post :) You can find her travel stories and lovely images from the North East on her blog, on her travels for MORA, here.


MORA recently set up stall at the Kala Ghoda festival 2010, and 'real women' read doctors, social workers, entrepreneurs sashayed down the catwalk wearing MORA. Don't they all look really pretty? And I love the fact that Ritika used them instead of the usual PYTs. 

To buy or to drool over more of Ritika's clothes visit her website or Facebook page.

Ritika is heading this week on another one of her trips to remote areas to study and source materials. Ritika, Good Luck and Bon Voyage!