Item Number: Play it Loud, I Say!

In founders, Inderjit Nagi & Syed Ali Arif's, own words- "What an Item Number is to a Bollywood film, Item Number is to you- a brand conceptualized to spice up, glamorize and boost the style quotient of your house or wardrobe."

 And they are ABSOLUTELY Bolly-licious!

I think the Shree 420 book is my favourite. The combination of the floating lotuses and the B&W photos absolutely knocked me down!

The Meena Kumari one is my favourite, I'm posting a closer look, so that you can all agree with me ;)

Check out the Andy Warhol-esque Helen! And of course the completely OTT gold bikini Item number Zeenat Aman which isn't me, but is still kitschy-ness at its best!

You can find Item Number on Facebook here. Item Number retails from Attic in Santacruz (W) and Azaad Bazaar in Bandra (W), in Mumbai, while talks are on with many stores across the country. Many many more soon, I hope!

I love everything Indian, colourful and kitschy; not necessarily in that order and I hope you guys loved 'Item Number' as much as I did!

All images credit: Item Number