Udd Fabric Design: Yuti Shah

This post has waited for a wedding, a honeymoon, a flu attack, two home moves, various weeks of lack of internet connectivity to all get out of the way before finally getting published here on SHP. 

I am now grateful to all the above conspiring factors, because in these few months that I have known Yuti, she has morphed from an artist to an entrepreneur with her own Design brand. 

Let's start at the very beginning, shall we?

Yuti Shah is a graphic designer by training who decided to quit her 4 year old safe corporate job to explore her creativity. Her journey began with art and resulted in multiple successful art shows. 

Take a peek below and you'll know why they were so successful....

A 3-month stint in a Paris design school made Yuti realize that "Design is the ability to transfer your creativity onto any surface or medium." 

This realization resulted in Udd Design...

The innovative and unique concept behind Udd is to highlight the art that inspires fabric design. At Udd Yuti's actual artwork is printed on sarees, dupattas and stoles. 

The actual saree or dupatta is available for sale as well as the artwork that inspired it!

Don't you absolutely LOVE it? I love how the art reminds of Madhubani and other tribal Indian art forms, but is still fun, fresh and has such lovely colours (Turquoise and purple, you say? I am Sold!)

As most of Udd's designs are still in production, let me give you a teaser of what's coming next ;)

Jade Buddha on a Sari pallu

Radha and Krishna rocking it away on a Silk Duppatta

Yuti hopes to make Udd a platform for young artists to be a part of the design process.

Go to Udd Fabric Design to check out more of the artwork that is in the production process.

Head to Everythingthatssomehting to see more of Yuti's artwork. Psst... She designed her own wedding cards. Go take a peek on how gorgeous they are!

{Credit for All Images to Atul Edward}