Sunday, March 20, 2011

Udd Fabric Design: Yuti Shah

This post has waited for a wedding, a honeymoon, a flu attack, two home moves, various weeks of lack of internet connectivity to all get out of the way before finally getting published here on SHP. 

I am now grateful to all the above conspiring factors, because in these few months that I have known Yuti, she has morphed from an artist to an entrepreneur with her own Design brand. 

Let's start at the very beginning, shall we?

Yuti Shah is a graphic designer by training who decided to quit her 4 year old safe corporate job to explore her creativity. Her journey began with art and resulted in multiple successful art shows. 

Take a peek below and you'll know why they were so successful....


A 3-month stint in a Paris design school made Yuti realize that "Design is the ability to transfer your creativity onto any surface or medium." 

This realization resulted in Udd Design...

The innovative and unique concept behind Udd is to highlight the art that inspires fabric design. At Udd Yuti's actual artwork is printed on sarees, dupattas and stoles. 

The actual saree or dupatta is available for sale as well as the artwork that inspired it!

Don't you absolutely LOVE it? I love how the art reminds of Madhubani and other tribal Indian art forms, but is still fun, fresh and has such lovely colours (Turquoise and purple, you say? I am Sold!)

As most of Udd's designs are still in production, let me give you a teaser of what's coming next ;)

Jade Buddha on a Sari pallu

Radha and Krishna rocking it away on a Silk Duppatta
Yuti hopes to make Udd a platform for young artists to be a part of the design process.

Go to Udd Fabric Design to check out more of the artwork that is in the production process.
Head to Everythingthatssomehting to see more of Yuti's artwork. Psst... She designed her own wedding cards. Go take a peek on how gorgeous they are!

{Credit for All Images to Atul Edward}

19 comments:

ritika mittal said...

yuti your work is totally inspiring... way to go!

GB said...

Wow! Love the madhubani inspired artwork---can only imagine how cool it would be to wear one of her creations!

The Green Elephant said...

again, beautiful find! :)

Shanthi said...

Divya Where do you get such unique finds :-)

Anpu said...

Gorgeous...Yuti...your designs are so fresh and fun and very inspiring! I had once painted Madhubani on a skirt and a dupatta but never took pictures...your designs reminded me of the same.
Had a quick dekho of your blog...every piece is beautiuful and oh so creative! Will be following your posts very closely...

Anpu said...

And Diwya - thanks for the post and sharing this wounderful designer...

purplehomes said...

its gorgeous...each one! Off to check out more of her work

Rohini Kummitha said...

Wow..Loved all her illustrations. I am a bigggg fan of Indian rural and folk art. Great find Divya..
Btw I got my admit for Masters in Integrated Visual Arts :D Thought would let you know :)

Ambika said...

Beauty. Radha Krishna on a dupatta, especially, is a fabulous design!

Pea said...

Gorgeous work!!!

Sudha - Art Admirer said...

Ya absolutely LOVE it.

Anpu said...

Lovely lovely...loved the painting on the everyday clothes...Had a quick dekho of your blog Yuti and had only 1 word...WOW...

Anpu said...

Great post Diwya...Yuti I am so impressed with UDD designs. Your designs are very fresh and Hopping over to your blog now...you have a new follower in me

Saurabh S said...

Great work! proud of you! My favorite is the one with the fishes! Each having its own character! Very human!

Shanthi said...

Great find Divya. Oh I can see myself happily flaunting around the sarees with the Buddha and Raslila pallu's

Rashmie @ MommyLabs said...

Divya, thank you so much for featuring this immensely talented and inspiring artist. I checked her artwork on her blog and I must say, they are so original and motivating.

rinks said...

thx for sharing....ur blog is very informative.....!!!!!!!

indiapiedaterre.com said...

Thank you for sharing -- so cool, it's wonderful to see people follow their hearts and do what they were meant to do. Why should we all be herded into corporate life. This is a far more colorful life, literally and figuratively!

Anu@My Dream Canvas said...

Wow, her work is wonderful.