Their products are currently inspired by Chennai- Ranjani's and Vidya's hometown. They've got the 'namma ooru' street cred and Madras lingo down to a pat. The brand was born out of their love for the metro (quite understandably).
In early 2010, during Vidya's trip back home to Chennai she was frustrated to find that her only options to bring back a piece of India with her, were showpieces or traditional attire..... and the first sketch of the 'Filter Kaapi' tee, was born.
The sketch stayed locked away until she happened to meet Ranjani in the summer of 2010. Then, with Ranjani's marketing blitzkrieg was born SimplyCity in just 3 weeks.
SimplyCity is all set to now launch pan Indian designs celebrating the sights, sounds and quirks unique to an Indian experience. They are also on the lookout for city-specific designs, so if you think you know your city the best- give them a holler.
Do check out their,
Online store
Facebook page
Twitter page
All the best Ranju and Vidya- Keep 'reppin the roots' and keep 'em comin'!
Pssst! Just in case you didn't get 'Go dude, Onion!', ever heard 'Poda Vengaayam'? Lowe it girls!
12 comments:
Great find!
Lovely find... Love the short note (typical !!) that accompanies with Filter Kaapi..T shirt. ;-) ;-)
mm.... Atlast, Glad to hear that our NRI friends have souvenirs to take from chennai....
Very innovative idea and a lot of scope for original creativity there! Loved their designs.. wish them good luck to reach heights!
Thanks for the wonderful post, Divya!
@ purplehomes, Emreen and Padmaja - I'm glad you guys love it! We are currently located in California and ship all over the world! Do spread the word to friends and family. Thanks for the support :)
Great post Divya and thanks for all the comments!!
Ha ha i love it. And yes, did not get the onion thing at first! Have to go check out their online store now. What a find Divs? How do you do it?
Nice one! Check this one....http://geetha-paisley.blogspot.com/2011/05/its-south-indian-tee.html
knock,knock ?
OMG i LOVE LOVE your header
awesome find!!
Love those funky and creative tees. An apt brand name too - filter kaapi tee :)
Thank you all for the love ladies. SimplyCity is hosting a promotion now and would love for you all to take advantage of it! http://wearsimplycity.com/2011/11/03/update-time-and-check-out-simplyfree/
Post a Comment