Friday, June 10, 2011

SHP Feature: SimplyCity

SimplyCity is a fun, apparel brand started by Ranjani Shanker and Srividya Sriram. SimplyCity currently offers screen printed tees, designed by Vidya, inspired by Indian cities.

Their products are currently inspired by Chennai- Ranjani's and Vidya's hometown. They've got the 'namma ooru' street cred and Madras lingo down to a pat. The brand was born out of their love for the metro (quite understandably).




In early 2010, during Vidya's trip back home to Chennai she was frustrated to find that her only options to bring back a piece of India with her, were showpieces or traditional attire..... and the first sketch of the 'Filter Kaapi' tee, was born.




The sketch stayed locked away until she happened to meet Ranjani in the summer of 2010. Then, with Ranjani's marketing blitzkrieg was born SimplyCity in just 3 weeks.



SimplyCity is all set to now launch pan Indian designs celebrating the sights, sounds and quirks unique to an Indian experience. They are also on the lookout for city-specific designs, so if you think you know your city the best- give them a holler

Do check out their,

Online store
Facebook page
Twitter page

All the best Ranju and Vidya- Keep 'reppin the roots' and keep 'em comin'!

Pssst! Just in case you didn't get 'Go dude, Onion!', ever heard 'Poda Vengaayam'? Lowe it girls!

12 comments:

purplehomes said...

Great find!

Emreen said...

Lovely find... Love the short note (typical !!) that accompanies with Filter Kaapi..T shirt. ;-) ;-)

mm.... Atlast, Glad to hear that our NRI friends have souvenirs to take from chennai....

padmaja said...

Very innovative idea and a lot of scope for original creativity there! Loved their designs.. wish them good luck to reach heights!

Ranjani Shanker said...

Thanks for the wonderful post, Divya!

@ purplehomes, Emreen and Padmaja - I'm glad you guys love it! We are currently located in California and ship all over the world! Do spread the word to friends and family. Thanks for the support :)

My Dream Canvas said...

Great post Divya and thanks for all the comments!!

Kamini said...

Ha ha i love it. And yes, did not get the onion thing at first! Have to go check out their online store now. What a find Divs? How do you do it?

Geetha said...

Nice one! Check this one....http://geetha-paisley.blogspot.com/2011/05/its-south-indian-tee.html

Sreelu said...

knock,knock ?

ClassyandFabulous said...

OMG i LOVE LOVE your header

Patricia Torres said...

awesome find!!

Iniyaal said...

Love those funky and creative tees. An apt brand name too - filter kaapi tee :)

SimplyCity said...

Thank you all for the love ladies. SimplyCity is hosting a promotion now and would love for you all to take advantage of it! http://wearsimplycity.com/2011/11/03/update-time-and-check-out-simplyfree/