Their products are currently inspired by Chennai- Ranjani's and Vidya's hometown. They've got the 'namma ooru' street cred and Madras lingo down to a pat. The brand was born out of their love for the metro (quite understandably).
In early 2010, during Vidya's trip back home to Chennai she was frustrated to find that her only options to bring back a piece of India with her, were showpieces or traditional attire..... and the first sketch of the 'Filter Kaapi' tee, was born.
The sketch stayed locked away until she happened to meet Ranjani in the summer of 2010. Then, with Ranjani's marketing blitzkrieg was born SimplyCity in just 3 weeks.
SimplyCity is all set to now launch pan Indian designs celebrating the sights, sounds and quirks unique to an Indian experience. They are also on the lookout for city-specific designs, so if you think you know your city the best- give them a holler.
Do check out their,
Online store
Facebook page
Twitter page
All the best Ranju and Vidya- Keep 'reppin the roots' and keep 'em comin'!
Pssst! Just in case you didn't get 'Go dude, Onion!', ever heard 'Poda Vengaayam'? Lowe it girls!
