Friday, December 17, 2010

SHP Feature: The Green Elephant

Riddhi and Amisha were two friends bound by their common interest in  architecture, design, form and colour. Four years ago Riddhi moved to the US and they decided to bind their passions together in founding The Green Elephant.


They started TGE at a time when the term 'Fair Trade' wasn't a buzz word as it is now.  The TGE store sells only organic, sustainable, handmade and recycled products.

NRI design enthusiasts, we no longer have to time India visits with dastakar events to be able to buy all those products we drool over from so far away. They are available right here at the TGE store.

The list includes wood and lacquer jewelery, Dastakar Ranthambore Artisan Group's bags and linen, key chains, luggage tags, yoga bags, stoles, recycled lanterns, relief carved wood boxes and so goes the long list of sustainable artisan products. Here is a peek!

 Image credit to The Green Elephant

I have bought several products from some of the organizations and artisan groups that TGE deals with- Dwarka, Earthen Tree and the Chettinad basket weavers and was so kicked to see that they are now available here.

Despite the unique Fair Trade aspect of Indian artisan products what most of the artisan NGOs sadly lack are marketing skills. I am glad that Riddhi and Amisha have jumped in to fill that gap. All the best ladies!

You can find more information about TGE and its products on their Facebook page, website and blog.

6 comments:

Sharon said...

Such a cool find, Divya! I loved the products and salute them for going fair trade!

GB said...

Nice! I have to check out their wares.............

:)

The Green Elephant said...

Thank you for a lovely feature!

PreeOccupied said...

Such pieces of beauty and art. They could make great gifts.

Emreen said...

Lovely find divya... THanks for sharing this..!!Checked their site.. Their table runners & jewelry are beautiful....

Sans! said...

Another great find, Divya :)