MORA's birth began with its founder Ritika Mittal's wedding- It is a lovely long story that I'm trying to get shorten and still keep its wow factor in fact. Ritika wanted to wear cotton or mulmul sarees for her wedding (much to her mother's horror- I can imagine this!) as she was tired of the 'The same bling and borders, the same copied cuts and yokes, lacking in ingenuity altogether!' Ritika's obstinacy paid off and she prevailed. Her wedding sarees turned out gorgeously beautiful (I've seen the photos- the 2 adjectives are absolutely necessary to describe them!) And out of this and a rickshaw ride and a phonecall for sale of 8 sarees was born MORA.
Ritika gave up her full time job and turned entrepreneurial.The result are her fabulous designs
She also designs lovely duppattas :)
I think the North East ones are my favourite as I already own a Kalamkari on silk sari as a part of my wedding trousseau(And yes, I had to go to war with my mom for letting me wear anything but the traditional South Indian kanjeevaram saris)
If you are already amazed at Ritika's talent, you need to know more. Ritika-the woman who personally backpacks to remote villages in the North East (Yes- ULFA territory!) for months to source her material. Her stories from her travels are wonderful and can fill another blog post :) You can find her travel stories and lovely images from the North East on her blog, on her travels for MORA, here.
MORA recently set up stall at the Kala Ghoda festival 2010, and 'real women' read doctors, social workers, entrepreneurs sashayed down the catwalk wearing MORA. Don't they all look really pretty? And I love the fact that Ritika used them instead of the usual PYTs.
To buy or to drool over more of Ritika's clothes visit her website or Facebook page.
Ritika is heading this week on another one of her trips to remote areas to study and source materials. Ritika, Good Luck and Bon Voyage!