Chumbak started four years ago (and died to be re-ignited earlier this year) as an idea in Shubhra's mind to create India inspired fridge magnets. And then she met illustrator extraordinare, Alicia Souza and...... do you think I'm going to use the clichéd "The rest is history!"? Think again! Well, Shubhra and Alicia went their separate ways, rather separate countries- Alicia moved to Australia. They re-connected a few years later and finally Chumbaki was born.
I'm going to start the peek into Chumbak's fun products with Alicia and Shubhra's first love: Chumbak fridge magnets. And unlike most other 'India inspired' products, Chumbak's stuff is priced very reasonably.
Fridge magnets too banal for you? How about a tin of Indian flavoured chocolates then? Supari, Coconut, Garam Masala and Ginger! I would buy those just for that colourful fun tin!
Here is a peek into some of Chumbak's loot. Look at how far A & S have come from fridge magnets! So, the loot includes- Boxer Shorts, Posters, Keychains, Tees, Bookmarks, Luggage tags, Notebooks, Postcards, Charms, Coasters, Mousepads, Mugs, Piggy Banks, Playing cards and even Hadmade soap! Phew!
My first glance at Chumbak's webstore and 'Travel pens' caught my eye. Whazzat? City guides in a pen. These travel pens have banners inside them, giving you a quick "Lonely Planet Lite" information on each city- What to eat, where to go, what to buy. Quite unique isn't it? Way to go girls!
Visit Chumbak's online store to buy their fun products. Or you can find them on Facebook here.
Story of Shubhra and Alicia's struggles as an entrepreneur on their blog: The joys and sorrows of a startup.
How it all began- I think this inspires aspiring entrepreneurs to keep trying at it, even if it is a 4 year journey like Chumbak's was.
Alicia's wonderful illustrations on her blog.
Sound Horn Please for these inspiring women!