Monday, June 9, 2014

Sound Horn Please Feature: Kokum

I'm coming out of the woodwork to write about an incredibly talented designer, Roopa Rathi. Upfront declaration- she happens to be my sister- but that doesn't in anyway colour my appreciation for Kokum's work. It has been a pleasure watching her press the reset button on life, taking the vow to never be chained to a desk again, diving head first to making her dreams come true, taking baby steps in setting up her own brand, figuring out things like profit margins, minimum inventory requirements, shipping logistics, marketing, while at the sametime having to keep the creative fuel going.

Here's a glimpse of few of Kokum's recent collections,

The Summer Wedding Collection: A wedding collection that is refreshingly not about the bride.

L: A beautiful green georgette sari with gold lines running diagonally across it and with an orange kundan work border.
R: Georgette sari with broad shimmer work border.

L: Red coloured Pure Chiffon sari with gold badla work all through and a 4 inch long rose self- print at the base of the sari. The blouse is as seen in the picture and is a red and orange printed silk blouse.
R: An off-white jute silk sari with a red tussar silk border with off-white motifs on the border. 

L:  Banaras georgette sari in yellow colour with woven zari star motifs all through the sari. The sari has a broad violet and gold border with red piping.
R: Pashmina silk sarees in pink and blue

The Pink Marigold Collection: 
L: Orange chiffon pallu with hot pink banarasi pink pleats.
Center: Georgette sari with a cream polka dots skirt base with a hot pink pallu with sequins twinkling through.
R: Red Kota Silk saree with white checks interspersed through the saree. The saree has a copper woven zari border.


Series of georgettes and chiffons in varying hues from pastel lemon yellow to bright pink.

To check out more of her work please go here. The photos above are just a glimpse of the breadth of her work. The rest of the iceberg, hasn't been photographed before being sold. As I'd mentioned, Roopa is still learning the ropes in being an entrepreneur.

Good luck, Roopa! As with several people featured on SHP over the years, here's hoping that Kokum and you are extremely famous someday!